How to Preserve Your Legacy, Using a Stone-Age Technique

Andrew Suhl has added an electronic twist to a Stone-Age practice. Amazingly, the ancient practice we’re talking about is one that even today is one of the most essential tools for keeping your family together across the generations.

The practice is story-telling. Why? Because it’s story-telling that lets us know who we are, where we came from, what our values are, and how to make sense of the world.

Our long-ago ancestors could accomplish this by sitting around the campfire.  The elders would tell the younger members the stories that give them their identity.

 

How Do we Communicate Today?

In our modern society, families are likely to be geographically dispersed. So, how does the family patriarch or matriarch share stories that create the family identity? How do the younger members learn the stories needed for keeping the family together–when some members are in Portland, Maine and others in Portland, Oregon?

“You can communicate that family history as video,” answers videographer Suhl. “Kids watch video on their computers, watches, and soon their driverless cars. This is how people will consume this information in the future.”

As a videographer, Suhl’s specialty is connecting people emotionally, using both images and words. Persuasion science supports his approach that reaching family members on an emotional level is what it takes to create an enduring commitment to the family.

 

What’s it Like to Be Part of a Video

If Suhl were videotaping you, his goal would be to have a relaxed conversation. “I find that within 10 minutes of an interview, the person forgets about the camera and the lights. We’re just having a talk. Instead of speechifying, the interaction becomes relaxed and the participants are having fun.”

Suhl would ask you about some of your greatest challenges and greatest victories.  He’d also ask you about growing up, what life was like at the time, and what was important to you.

If you grew up in the 1930s, he might ask you about the coal man and the ice man. He’d also try to illustrate your story, including old photos, passports, newspaper clippings, and anything else to illustrate the story.

“We can hire archival researchers to get material,” he points out. “There are people who specialize in this kind of thing. We can find experts who can do research in almost any language or find newsreels or discover unexpected artifacts that are both illuminating and surprising in how they reveal the individual’s life.”

Suhl has dozens of stories about how his “detectives” have found the perfect illustration, whether it’s a painting of a Polish town in the 1940s or newsreels of what was going on in almost any country at the time of his interviewee’s birth.

Adding historical context deepens the viewers emotional connection to the story. “Typically the grandkids will find these stories fascinating,” Suhl points out. “They’ll value these stories, and they’ll be shaped by them.”

Suhl’s goal in conducting the interview and finding the supporting visuals is “…to make sure that the final piece would be as interesting to total strangers as is to the family.”

In other words, it has to be as good as a documentary you could see on TV. That means that he has to use all the techniques of story-telling, such as drama, surprise, a narrative, quotations, suspense, and generally every tool in the storyteller’s kit. “It especially has to have heart,” he adds.

Summarizing his efforts, Suhl says, “Having a video portrait of a family is a way to pass on the family values from one generation to the next. In truth, having a story from an elder passed on to the younger generations is how it’s always been done. It’s ancient; I’m just bringing modern technology to bear on that ancient need.”

Contact

asuhl@familyvoicesmedia.com

www.familyvoicesmedia.com 917-405-0776

Search Articles

Latest Articles

Subscribe to Updates

About Author

Mitzi Perdue is the widow of the poultry magnate, Frank Perdue.  She’s the author of How To Make Your Family Business Last and 52 Tips to Combat Human Trafficking.  Contact her at www.MitziPerdue.com

All Articles

An Economic Time Bomb for Life Insurance Owners

An Economic Time Bomb for Life Insurance Owners

An Economic Time Bomb for Life Insurance Owners View ArticleSearch ArticlesLatest ArticlesSubscribe to UpdatesAbout AuthorMitzi Perdue is the widow of the poultry magnate, Frank Perdue.  She’s the author of How To Make Your Family Business Last and 52 Tips to Combat...

read more
A System for Finding Family Business Blind Spots

A System for Finding Family Business Blind Spots

A System for Finding Family Business Blind SpotsThe Rosy Periwinkle The rosy periwinkle doesn’t look like a plant that’s worth $200 million a year. Except that its flowers are pink, it resembles the blue periwinkle commonly used as ground cover. To the desperate...

read more
My Favorite Post for This Year! Carmen, the Beautiful Carmen

My Favorite Post for This Year! Carmen, the Beautiful Carmen

My Favorite Post for This Year! Carmen, the Beautiful CarmenFor a peek inside the fecund mind of legendary hedge fund manager Roy Niederhoffer, come take a look at his analysis of the opera Carmen. Guaranteed, you’ll never before have seen such an original take on the...

read more

A New Way to Engage Next Gens in the Family Business

A New Way to Engage Next Gens in the Family BusinessWhat if Facebook met LinkedIn and decided to have a Family Business baby? In Esrock’s view, people in family businesses have a need for the kinds of information and encouragement that are unique to members of family...

read more
A Not-Secret Sauce for Investing

A Not-Secret Sauce for Investing

A Not-Secret Sauce for InvestingYou would think that doing business in Brazil would be an above-average risk proposition, right? Well maybe. But Matthew Wilkens has seen a truly impressive not-so-secret sauce that creates a spectacular exception. Even better, since...

read more
Is the Stock Market Long-in-the-Tooth?

Is the Stock Market Long-in-the-Tooth?

Is the Stock Market Long-in-the-Tooth?Is the current market long-in-the-tooth?  Should you pull back because it’s unreasonable to expect the market to keep on reaching new highs? “Not necessarily,” answers Eric Uchida Henderson, CFA and Chief Investment Officer of...

read more