Mitzi Perdue

About The Episode

In this episode of the Capital Raiser Show, Richard Wilson sits down with Mitzi Perdue for a powerful conversation on sustaining family wealth, preserving values across generations, and what ultra-successful family enterprises do differently to last 100+ years.

Mitzi Perdue comes from two iconic family business legacies — the Henderson family, founders of the Sheraton Hotel brand, and the Perdue family, one of America's most recognized multigenerational businesses. Drawing from decades inside these family enterprises, Mitzi shares practical strategies for next-generation leadership, family culture, and avoiding the common traps that destroy wealth over time.

This episode goes far beyond money. It explores how values, communication, traditions, and intentional family culture become the true assets that sustain wealth and unity across generations.

Topics covered include:

• Why most family businesses fail before the third generation
• The real secret behind sustaining wealth for 100+ years
• Why passing on values matters more than passing on money
• Family retreats, newsletters, and traditions that strengthen unity
• How successful families educate children about wealth early
• Why Mitzi believes family members should have opportunities inside the business
• The difference between entitlement and stewardship
• Practical ways to prepare the next generation for leadership
• Building emotional closeness through "family webinars" and shared experiences
• How one relationship can transform credibility and business growth
• Mitzi's humanitarian work supporting mental health initiatives in Ukraine

This conversation is filled with timeless wisdom for family offices, entrepreneurs, business owners, and anyone thinking about legacy, leadership, and long-term impact.